To Review BEVERAGES
Traditional Horchata Beverage Guatelinda
Executive Feasibility & Technical Evaluation Sheet • Pharmadel LLC
1
Product identification
General product data and packaging specifications
To Review
16 FL OZ
Official import sample presentation
| Product / Brand name | Traditional Horchata Beverage Guatelinda |
|---|---|
| Class or Category | BEVERAGES |
| Origin | Guatemala |
| Supplier / Manufacturer | Bebidas Típicas de Centroamérica |
| Size / Presentation | 16 FL OZ |
| Units per case | 12 units / case |
| Cases per pallet | 96 cases per pallet |
2
Main characteristics
Ingredients, shelf life, and safety certifications
Main ingredients
Rice Cinnamon Morro seeds Vanilla Cane sugar
Shelf life
12 months
Certifications
FDA Registered, Kosher
3
Market and competition analysis
Comparison against retail alternatives currently on the market
★ Our Proposal 32% Margin
Traditional Horchata Beverage Guatelinda
16 FL OZ • Guatemala
Supplier purchase price: $ 24.50
Suggested sale price: $ 36.00
✓ Advantage in freshness, quality, and direct commercial margin.
Direct competitors
Competitor Product
La Gloria Homemade Horchata
Supermarket retail shelf
Market Price $3.19
4
Preliminary financial analysis
Cost structure, projected pricing, and gross profitability
Supplier purchase price
$ 24.50
Suggested sale price (Case)
$ 36.00
Suggested gross margin
32%
Minimum purchase
60 boxes
Estimated production and delivery time
5 weeks
5
Feasibility evaluation
Executive assessment of turnover, initial capital, and feasibility
Initial investment level
$1,440.00
Working capital required for pilot order
Expected turnover
40 boxes per month
Estimate based on test runs in primary retail channels
Commercial Recommendation
Product preliminarily approved with competitive margin and low initial investment barrier.
Approved for initial import trial phase Pharmadel LLC Evaluation Dept.